A new holiday is being added to the roster of modern Russia : the Day of Family, Love and Fidelity, which will be annualy celebrated across the country on July 8th.The holiday falls on the Russian Orthodox saints` day of Pyotr and Fevronia, who are seen as ideal examples of happy married life. The day comes as alternative toward St. Valentine`s Day and is supported by the Russian Orthodox Church and russian lawmakers. It also comes as authorities embrace conservative values on issues such as family planning and it`s not the first time Russian officials have set aside a day for improving Russia`s demographic situation. Pictured : a young russian couple near the monument to Pyotr and Fevronia which was opened in the city of Murom the origin of new holiday